Samsung Quality Issue Management

Samsung Quality Issue ManagementHarsh Yadav manifestationSAMSUNG NOTE 7 (QUALITY ISSUE)IntroductionSamsung is one of the leading technology giants round the globe encompassing numerous business sectors like electronics, construction, life insurance, etcetera in its portfolio. With its headquarters in Seoul, Samsung Electronics, one the various affiliates of Samsung group has been sufficient to retain highest market share (21% 23%) in smart mobilize business in the aside couple years, beating its major competitor Apple by a huge margin of somewhat 9% (International data Corporation, 2016). On 19th August, 2016, Samsung released its latest smartphone model named Samsung Galaxy throwaway 7. Considering the success of its previous(prenominal) versions, Note 7 was supposed to be a major argument for its rival iPhone. Unfortunately, within 2 months of its release, Samsung had to discontinue its manufacturing in October 2016 collect to around quality issues with its electric bat tery, as there were many cases describe where the battery unawares caught fire.ImpactIt was a huge blow on Samsungs brand motion picture as its latest smartphone release was facing major quality issues. This non only affected the callers reputation but also raised the fingers on its research and development department, which is known for its innovative designs. Moreover, this issue was putting the pencil eraser of the Note 7 customers at a huge risk. According to the f in all in States Consumer Product Safety Commission, around 90 incidents of battery overheating were reported along with 55 incidents of property change and 26 incidents of burns in the US, all due to Samsung Note 7 (Chen Sang-Hun, 2016).Samsungs next stepFor damage support, Samsung had to recall its 2.5 million released Note 7 handsets (Mozur Lee, 2016). In its official statement, Samsung pass the customers to get their devices replaced at nearest Samsung store for a safer Note 7 device. As it was the wo rst quarter of a year for Samsung in past few years, the replacement sets also started facing the same issues and the company had no other choice but to order for the second recall for all the available Note7 devices in the market, including the so called safer replacement devices. The company assigned dickens separate teams for investigating the root cause of the bother. Ultimately in October, 2016, Samsung officially discontinued producing Note 7 handsets, incurring a loss of around $17 billion in lost gross sales from its expected sales of around 19 million units (Carlon, 2016).Root CauseAfter this awing mishap, Samsung sent a report to KATS (Korean Agency for Technology and Standards) explaining the reasons for this quality control issue which was originally due to a defect in their Note 7 design (Hollister, 2016). In Lithium ion batteries used in smartphones, there is a thin plastic layer that separates the positive and negative poles which motive to be insulated from eac h other in order to avoid unmindful circuit causing overheating of the battery and eventually fire. The design of the phone was such that it was putting a lot of pressure on the battery which led the plastic layer to get punctured and hence the myopic circuit. This defect was revealed while revising the assembly process of the phone (Hollister, 2016), which had to be done for Quality Management purpose. This was the reason which didnt allow the companys corrective work of changing the Note 7s batteries and sending them as safer replacements, to succeed.Samsung refunded the customers and learned some lessons from this misinterpretation and also made critical improvements in its quality control process. This had to be done to maintain customer relationship. One of the contributing factors for this quality reverse was the time factor from triple constraints, as Samsung was in a zip to beat iPhone 7, which hampered the quality considerations in Note 7s design. This also forced the company to re-evaluate every process in its product development cycle (Kovach, 2016).Also, due to the time constraint only Samsung had to stop Note 7s production and thin out on it next model, otherwise they could have found out the problem and correct it.ReferencesCarlon, K. (2016, October 11). Samsung permanently discontinues the Galaxy Note 7, $17 billion in sales lost. Retrieved February 19, 2017, from www.androidauthority.com http//www.androidauthority.com/samsung-galaxy-note-7-permanently-discontinued-721283/Chen, B. X., Sang-Hun, C. (2016, October 11). Why Samsung Abandoned Its Galaxy Note 7 Flagship Phone. Retrieved February 19, 2017, from mod York Times https//www.nytimes.com/2016/10/12/business/international/samsung-galaxy-note7-terminated.html?_r=0Hollister, S. (2016, October 10). Heres wherefore Samsung Note 7 phones are catching fire. Retrieved February 19, 2017, from CNET https//www.cnet.com/news/why-is-samsung-galaxy-note-7-exploding-overheating/International Dat a Corporation. (2016, November 26). Smartphone Vendor Market Share, 2016 Q3. Retrieved February 19, 2017, from IDC http//www.idc.com/promo/smartphone-market-share/vendorKovach, S. (2016, November 5). Samsungs culture needs to change if it wants to survive. Retrieved February 19, 2017, from BusinessInsider http//www.businessinsider.com/samsung-reaction-to-note-7-recall-2016-11Mozur, P., Lee, S.-H. (2016, folk 2). Samsung to Recall 2.5 Million Galaxy Note 7s Over Battery Fires. Retrieved February 19, 2017, from The sunrise(prenominal) York Times https//www.nytimes.com/2016/09/03/business/samsung-galaxy-note-battery.html