Case Study: the Coca-Cola Company Struggles with Ethical Crises

The coca- sess Company Struggles with honorable Crises Coca Cola has been a leading competitor in the beverage industry and has the worlds hand leading soft drinks, including Coke, regimen Coke, Fanta and Sprite. It also sells other brands such as Powerade, Minute Maid and Dansani. Coca Cola has the largest distribution system in the world. This company has demonstrated a unassailable market orientation, making strategic decisions and taking actions to attract, satisfy and go on customers. With changes in top centering over the life of this company, Coca Cola leadership seemed to lack the ability to handle a series of respectable crises.Coca Colas estimable and legal problems cause caused its stock to breathe at the same price for the last ten years. The company has had issues with a contamination scare with consumers becoming ill after the consumption of the carrefour in different countries. There has been issues internally with discrimination suits against the company by the African American employees, market research has been contaminated, sabotage within the company, and attempts to enlarge earnings all of which negatively affected the company. . Coca Cola has had hotshot ethical issue after another over at to the lowest degree the last ten years. Investors, employees, customers, interest groups, the legal system, and the community often read whether a specific action is right or wrong or ethical or unethical. With each of these determinants, they are the foundation of a strong ethical business. The ethical issues with Coca Cola are a give of inconsistent leadership.Coca Cola leaders did not execute strong ethical habits which resulted in a long chain of unethical practices. 2. Based on Enrons downfall, I dont think that Coca-Cola will have the same outcome. Enrons downfall was a result from top management hoarding money for their personal gain. I feel with those unethical acts performed by Enron for strictly for the personal gain of the ind ividuals involved. Coca-Colas issues appeared to be the direct objurgation of poor management and ethical skills, specifically top management. . Coca-Cola should start with the top management and re-evaluate the ethical foundation. First, the company ask to understand the individual factors, organizational factors, ethical intensity and opportunity to determine the intentions and evaluations of the business. The leadership influences the ethical decisions performed by the business as a whole. Also Coca Cola needs to address and resolve any lingering ethical dilemmas going forrader and work to continuously build a strong ethical foundation.