communications :: essays research papers

With conference continuing to change forms every day, we demand seen legion(predicate) disparate theories and explanations to try and explain communication. Communication is an interaction between 2 objects in any way, as long as there is a connection between the two objects. With the ever changing theories of communication, marshall McLuhans theory of the medium is the message and his playboy interview create a very interesting question. Why does marshall McLuhan see the development of communication as a downfall to our society as seen in the man-about-town article where Adler, Johnson and Lakeoff show many ways communication can have long lasting positive effects on society? The trio points that McLuhan brings up are the phonic first rudiment, extension and the electric age. This paper leave alone critique the different points McLuhan has made by using material from Adler and Lakeoff and Johnson.The phonic AlphabetMarshall McLuhan has a banish view towards the invent ion of the phonetic alphabet while Adler and Lakeoff and Johnson used the alphabet as a dick to get their theories of communication to work. An example of McLuhans words is from his interview with Playboy where he said Before the invention of the phonetic alphabet, man lived in a world where all the senses were balanced and simultaneous.(McLuhan, 1995) In this quote Marshall expresses his view that before the phonetic alphabet was created man lived in a world where each sense that humans had were used evenly. Now that the alphabet had been invented different senses were being used for different reasons and now man was not in a balance of senses. He seen this as a negative outcome, and it leave effect the culture in a negative way. On the other hand, to use this point in Adlers words different groups deal with conflicts in different ways(Adler, 2000) So the way that a culture can adapt to the living style will read if they will be effected as McLuhan said the culture will be effect ed, and that is there senses will not be in a balance anymore. Also, in the playboy interview McLuhan states The modes of life of nonliterate good deal were implicit, simultaneous and discontinuous, and also far richer than those of literate man.(McLuhan, 1995) In this quote Marshall suggests that it was easier to live life by being nonliterate and just cling the way man used to be with the senses being balanced.