Diesel Campaign

In todays society on that point is a strong emphasis on prudent, well thought out, ratiocination do. It is often against social norms to act on impulse. Society also affects the carriage maven thinks, making each person self-conscious and self-aware of his surroundings. This helps him constrain more wary of his actions, dis everyowing (for the most part) uninhi microprocessor chiped actions and reactions. However, Diesel, a clothing company, indulges the number day citizen to Be slow. According to Diesels manifesto, which can be accessed through YouTube, this campaign suggests the incorrectity of being smart, and emphasizes the need to be stupid (The Official Be pudding head Philosophy). Through the use of vibrant colorize and fonts and the provocative and chauvinistic nature of the ad, Diesel is truly commensurate to convey its sense of stupidity. Diesel has many advertisements that are under the Be Stupid campaign. They all use the power of shock to capture the audito ry senses attention. What could be bolder than encouraging stupidity?What the audience will scar first is the vibrant colors. The contentedness is written in a northeast yellow that easily captures attention. The border matches the message and it immediately grabs the audiences attention. The blanket on which the girl is lying is multicolored and eye-popping. The vibrant colors will allow the reader to stop in the middle of the clipping to look at the ad for a moment. Whats more arouse is the message that is in bold in the left hand corner. It reads, Youll choke more conviction with your boss. This is written in all bold and all capitals. The physical appearance of the message is already attention-grabbing enough, but if that wasnt enough, the message itself is crazy. Its crazy in the sense that it goes against all of societys conventions. Having any type of relationship with a coworker, let alone a boss, is usually frowned upon in most offices. A wise thinker would get by non to venture into that area, but one who goes with what he is feeling, uninhibited, would not abide a problem spending more time with a boss.By making a controversial statement, Diesel is able to appeal to the audience, especially to the junior generation. However, this controversial statement promotes promiscuity and unintelligent responses to everyday situations. Not entirely is the tone of the quote provocative, but the photograph itself is also quite suggestive. It shows a lidless woman lying in bed with a topless man. The woman is looking straight at the audience, with a grin shamelessly tacked onto her face. A blanket covers the mans face, and it seems as if he is not even awake yet.His arm also rests on top of the womans body. It is implied that the two have slept together. It is also implied that in this case, the man is the boss, charm the woman is the one who is being stupid. In the photograph, it seems as if the woman is in opinion of the situation, since she is awake with the smile on her face, looking directly at the camera. In fact, she is portrayed as the one taking advantage of the male, when it is usually the black eye in society. Though this may seem empowering, it holds women in a prejudicious light.Not only is the female not the boss, she is the one using the male in order to be stupid. This is degrading to women, even though it may not initially seem like it. The advertisement seems to be saying that girls should be stupid, and that intelligence is unimportant. It promotes girls acting foolishly and doing irrational things like sleeping with a boss. Is this what Diesel wants the future of the younger female population to be? If so, it is quite chauvinistic and deprecating to the many advancements females have made throughout history.This picture juxtaposed with the slogan encourages women to be licentious and to disregard ethics. The Be Stupid campaign has much potential in carrying a positive meaning. It encourages large number to occasionally step out of their realms of comfort, and to be a little bit bold and daring every now and then. This can be a positive message because without taking risks, people will not be able to succeed. It is not always good to be uninhibited, however there are certain limitations as to how impulsive one can be.The secrete is that Diesels campaign puts no boundaries as to how stupid one can and should be and just suggests people to act as savages. Be Stupid also suffers due to the poor word choice, along with the drear advertisements it only appeals to the immature and undeveloped, and manipulates their malleable minds into believing that spending more time with your boss and being stupid is acceptable. Diesel should stop being stupid and be more conscious of the message they send.